Hej, Hallå, Hallo and Namaste! Welcome to a new blog post from the Health Care Bear! After potentially destroying several languages in the first sentence, I'd like to introduce today's topic: The rise of India-led pureplay vendors in the Nordics. Although this can be classed as a cross-industry topic, it has significant relevance to the Healthcare vertical as well so stay with me.
India-led pure plays have been making inroads into the Nordic private sector over the past few years and so I wanted to write a blog post pointing at a few drivers for their success. Enjoy...
Cost reduction is a top priority in the Nordics: CIO surveys from the likes of Gartner and IDC all highlight the fact that organizations in the Nordics are looking to reduce costs. It is also clear that they are looking to achieve these cost savings through making business processes more efficient. It goes without saying that India-led IT vendors thrive in low cost engagements and so this trend plays to their strengths. Other vendors however can capitalize on other priorities such as a need for agility on a smaller scale due to numerous large scale IT deployments being unsuccessful in the private sector.
Organizations generally indifferent to cloud: Cloud has taken the world by storm. Despite security concerns still present in the market, it is quickly becoming the norm (that rhymes by the way.) I'm sure this is not an isolated case in the Nordics but a lot of organizations are of the opinion that they are being evermore forcefully nudged into deploying cloud solutions. With IT providers looking to capitalize on this global trend as well as smaller niche providers offering only SaaS solutions, it seems to them that they don't really have much choice. Nordic CIOs are indifferent as to which solution to choose as long as it reaps the results they are looking for. Cloud is no longer a differentiator and so if IT infrastructure is disappearing, what's stopping clients from choosing an India-led vendor? Other aspects such as onshore presence, local knowledge and scalability are important but cloud is levelling the playing field.
High percentage of CIOs reporting into CFOs: There is a higher percentage, compared to other regions, of CIOs in the Nordics reporting into CFOs. It may seem as though I'm repeating myself here but this plays well into the hands of India-led vendors as CIOs will take a much more black & white approach to selecting a vendor based on financial viability and efficiency. Public sector CIOs in the Nordics hold substantial IT budgets and so if the likes of Infosys, TCS, Wipro etc are able to break into the Public sector based on their success in the Private sector, they would be able to use this mentality to their advantage and the competitive landscape could drastically change.
That's all for today, I hope you enjoyed this latest blog post. If you did, then please share on social media with your colleagues. Many thanks for your time, look forward to posting again shortly.
Best Regards,
Jonathan Cordwell
Research Analyst, Healthcare Strategy
ResearchNetwork, CSC
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